How Google changes will affect credit unions

first_imgThe only constant in life is change, right? That’s why it comes as no surprise that Google’s online ad platform, AdWords announced some big changes that could affect your credit union in early July. Before you freak out, wondering how this change will impact your online advertising – don’t.So what is this change? Google is now adding more requirements for ads for and related to personal loans. The intent of these new requirements is to bar payday loans and lenders from being advertised. This not only improves web experience for users by serving them relevant and helpful ads, but it will help improve lives. Payday loans are often predatory, putting individuals at risk of greater debt and financial strife. Credit unions now have a leg up on advertising, to help people get the funds they need without ridiculous terms and rates.In order for you to successfully get your ads through the Google review (which is strict – I fight with it monthly), all you need to do is make sure you have complete compliance on your landing page, or the webpage that the ad’s link takes you.Here’s the full list of what you’ll need:minimum and maximum period for repaymentmaximum Annual Percentage Rate (APR), which includes the interest rate plus fees and other costs for a year continue reading » 23SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more