Marketing resources to help you win back strategic planning time

first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Michelle Kamke Michelle Kamke is a designer, developer and marketing project manager of CUNA Creative Hub, a one-stop subscription platform that enables credit union marketers to expedite their multi-channel campaigns using relevant … Web: cuna.org/creativehub Details When unexpected events or disruptions occur, it’s easy to get bogged down by execution of urgent member communications. Creating a strategy to combat this drain on precious time is crucial. There are thousands of tools and resources available to help your credit union free up time to re-focus on marketing strategy, including social media and promotional calendars, content management systems and monthly brainstorming sessions. Consider these tools and approaches to ensure smooth transitions back to “business as usual” at your credit union.Social media and promotional calendarsUsing social media or promotional calendars can help you develop and manage your marketing strategy to ensure you’re engaging with your target audience regularly. You’ll also develop the habit of being proactive instead of reactive, especially on social media. Rather than searching for last-minute trends to create buzz for your credit union, you can plan content in advance, including more involved campaigns for holidays or special offerings. It’s not uncommon to use marketing calendars to plan a year ahead while still staying organized because you can easily track scheduled content. You’ll also be able to more easily refine your marketing strategy because you’ll be able to quickly confirm if you have enough content or whether your campaign, from graphics to messaging, is consistent across marketing channels.Content Management SystemsThere are many benefits to using content management systems (CMS) and the options are varied, but the basic function of these platforms is to help simplify publishing and editing web content; think WordPress and Joomla. Using a CMS reduces the need for extensive HTML or other programming expertise because of their WYSIWYG (what you see is what you get) user-friendly interface. You can easily write, create, schedule or publish content across multiple marketing channels using CMS tools. As an added bonus, you’ll win back valuable strategic planning time with pre-publishing options. Moreover, CMS can promote more efficient team collaboration because it offers a shared working space where teammates can easily make edits to each other’s content, suggest new content and adjust content schedules.Monthly Brainstorming Deadlines come fast. Setting aside monthly brainstorming sessions can provide a pipeline of ideas that you can use to amplify your content calendar. Having ideas ahead of time can help you get a head start on your promotional process — starting with developing and refining your strategy.Staying up to date on the latest digital marketing trends is challenging when the industry and the overall economic environment are evolving so quickly. It seems like every day there are new resources to help you learn how to master a new skill and leverage the latest trends. Freeing up time spent executing campaigns can open doors for your organization to pick up on emerging trends and strategic decisions. Lean on tools like CUNA Creative Hub to free up some of that time.Get a sneak peek at how CUNA Creative Hub can expedite your marketing promotions and free up time to focus on strategy – unlock access to an informational video by filling out our online form at cuna.org/creativehub.last_img read more

Premier League gets green light for June re-start

first_img‘We are just people too’ Players have voiced their concerns at the prospect of being rushed back into training and, eventually, into playing a contact sport at a time when the rest of the public remain encouraged to abide by social-distancing guidelines.The UK has been one of the worst-hit countries in the global pandemic, with the government officially recording nearly 32,000 deaths of people who had tested positive for COVID-19.”We are just people too,” tweeted Norwich midfielder Todd Cantwell on Sunday.There is also disagreement over where the remaining 92 matches of the season would be played.League chiefs believed they would only get the government’s green light to restart if matches were held at a limited number of neutral venues to reduce the medical, police, security and broadcast personnel required.A number of clubs near the bottom of the table have spoken openly of their opposition to the plan as they believe it would increase the risk of being relegated.”With all these compromises and health risks we are asked to finish a competition that bears no resemblance to the one we started,” Watford’s chairman and chief executive Scott Duxbury told the club’s website.Those higher up the table are also concerned at the prospect of having to reimburse sponsors who have paid for naming rights on their stadiums.”I think everybody would prefer to play home and away if at all possible. And I think it’s clear to see that some clubs feel more strongly about that than others,” added Masters.”We are in contact with the authorities and listening to that advice while also representing club views in those discussions.”The prospect of appeasing the clubs struggling at the bottom by ruling out relegation this season also appears over after the English Football Association rejected that idea and told the Premier League that final standings must be based on “sporting merit” if no more games can be played.Masters admitted the Premier League had for the first time held discussions on how the league would be decided if matches cannot restart, but said no clubs had asked for relegation to be scrapped.”All I can go on is what we’re discussing in our meetings. And you specifically asked about scrapping relegation while playing out the season, and that has never been raised in our formal meetings at all,” he said.”It was the first time we discussed curtailment – it’s still our aim to finish the season obviously but it’s important to discuss all the options with our clubs.”No conclusions were reached on any other models. Those are future conversations we may need to have.” Brighton confirmed on Sunday that a third member of their squad had tested positive.Cases have also been found in squads in Germany, where the Bundesliga is due to restart this weekend, as well as Italy, Spain and Portugal in recent days.”We have protocols created and reviewed, we have a testing company appointed, but the important consultation with players and managers is the next step,” said Premier League CEO Richard Masters.”No decisions will be made until after we have talked to players and managers and those meetings are scheduled for later this week.” Prime Minister Boris Johnson said he believed the return of sport on TV would “provide a much-needed boost to national morale.”Supporters face a long wait to be allowed to attend matches, though, with the latest guidelines recognizing a return to sport in front of a crowd “may only be fully possible significantly later depending on the reduction in numbers of infections”.Premier League clubs had been planning for a return to action no earlier than the week beginning June 8.Before the resumption of matches can be considered, protocols need to be agreed on how to return to group training safely and on how the Premier League would deal with positive tests. Topics : Premier League clubs received a boost to their hopes of completing the season on Monday as the government published a “roadmap” that could see the return of elite sport in England from June 1.As the 20 English top-flight clubs met for further talks on “Project Restart”, ministers announced plans to ease the coronavirus lockdown.Under step two of that process, which cannot begin any earlier than June 1, sporting events would be allowed “to take place behind closed doors for broadcast, while avoiding the risk of large-scale social contact”.last_img read more

Colorado State guard John Gillon transfers to Syracuse

first_img Published on May 1, 2016 at 2:18 pm Contact Paul: [email protected] | @pschweds Facebook Twitter Google+ Gillon, who will receive his degree this month from CSU, will be immediately eligible.AdvertisementThis is placeholder textAs a Ram, Gillon averaged 13.2 points per game last season in an average of 31.7 minutes. He shot 38.3 percent on field goals and 33.3 percent on 3-pointers. The 6-foot, 168-pound Houston, Texas native began his collegiate career at Arkansas-Little Rock. After playing there his freshman season and averaging 10.6 points per game, Gillon transferred to Colorado State.Jordana Rubin | Web DesignerDue to NCAA transfer rules, Gillon had to sit out in 2013-14. In his first year playing at CSU, Gillon was named the Mountain West Sixth Man of the Year. In four seasons on the collegiate level, Gillon’s teams have never reached the NCAA Tournament. This past season, the Rams lost in the conference championship game to Fresno State by nine points.With fifth-year senior Michael Gbinije leaving SU, the Orange will have an opening at its point guard position. Syracuse returns point guard Frank Howard, who will be a sophomore next season, and brings in freshman guard Tyus Battle. Freshman wing Malachi Richardson declared for the NBA Draft but did not sign an agent so he still has the option to return to school for his sophomore season by May 25. Comments Related Stories Graphical breakdown of Syracuse basketball’s scholarship situationMalachi Richardson will enter NBA Draft but not sign with an agentSyracuse basketball transfer Chinonso Obokoh visiting St. Bonaventure and Rutgers, per sourceKaleb Joseph to transfer to Creighton Former Colorado State guard John Gillon will transfer to Syracuse, he announced in a tweet Sunday afternoon.last_img read more

Kenichi’s Diary: “Only the work on the pitch will answer all the questions”

first_imgNewly appointed Hearts of Oak coach Kenichi Yatsuhashi says he can’t be bothered by critics who have questioned his credentials.The Phobians have been mocked by football fans following their decision to appoint the hugely unknown Japanese-American based trainer.His competence is on the line and for many pundits, Hearts have taken a very bad decision. But the 46-year-old in an exclusive chat with Joy Sports noted that he is not perturbed and wants to do the talking on the pitch.“I feel very excited and I know that a lot of hard work is coming and let my work speak for itself,” he said“I had a meeting with management and board and all the things we spoke about will show on the pitch.When asked about talk that he has no experience and is not fit for the job, he note: “I have nothing to say about that at this moment.” Yatsuhashi who has been tasked to win next season’s Premier league says he is not under any pressure to make an impact at the club“The whole country is watching us and I will make sure I make the people happy, I like the pressure and only the work on the pitch will answer all the questions you are asking.”The Japanese American trainer will officially start work on Wednesday after holding a crunch meeting with the management and board members of the club.Click to read:Kenichi’s Diary: Robert Sackey says Hearts new coach is ‘very, very cheap’ Kenichi’s Diary: Nyaho charges new Hearts coach to win next league season Kenichi’s Diary: Robert Sackey says Hearts new coach is ‘very, very cheap’– See more at: http://www.myjoyonline.com/sports/2015/October-27th/kenichis-diary-robert-sackey-says-hearts-new-coach-is-very-very-cheap.php#sthash.yQdK5AN3.dpufKenichi’s Diary: Robert Sackey says Hearts new coach is ‘very, very cheap’– See more at: http://www.myjoyonline.com/sports/2015/October-27th/kenichis-diary-robert-sackey-says-hearts-new-coach-is-very-very-cheap.php#sthash.yQdK5AN3.dpuf– Follow Joy Sports on Twitter: @Joy997FM. Our hashtag is #JoySportslast_img read more