The CUInsight Experience podcast: Bo McDonald – Meaningful work (#69)

first_imgThank you for tuning in to episode 69 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by our friends at PSCU. As the nation’s premier payments CUSO, PSCU proudly supports the success of more than 1,500 credit unions.On this week’s episode, I’m exploring relevancy and strategic planning with my colleague and long-time friend, Bo McDonald. As President and CEO of Your Marketing Co, Bo has a ton of experience and knowledge helping credit unions, both large and small, refocus their marketing and member service efforts in order to stand out in the crowded financial landscape. Throughout the episode, Bo and I discuss what he’s learned about remaining relevant and creating lasting, meaningful relationships since founding Your Marketing Co over 12 years ago. Bo shares how he has been able to translate those powerful lessons into helping credit unions, as well as his own business, find their why, define their ideal member/client, and develop a culture of service and empathy. Additionally, Bo and I discuss how his leadership style has been influenced and changed by those around him, starting with his time as a radio DJ up to now, and how the many mistakes he’s made along the way have helped him become a better leader and teacher for his employees. We also talk about making difficult decisions, common myths about leadership, and taking a risk. Recalling his favorite piece of advice, he reminds us that “can’t, never did a thing”. We finish up with the rapid-fire questions, where Bo shares what he wanted to be when he grew up, what has become more and less important in his life, and what credit union leader he thinks of when he hears the word success. I hope you enjoy this great episode and maybe even get a few chuckles from our conversation. Subscribe on: Apple Podcasts, Spotify, Google Play, Stitcher Books mentioned on The CUInsight Experience podcast: Book List How to find Bo:Bo Mcdonald, President and CEO of Your Marketing [email protected] | Twitter | Instagram | LinkedInShow notes from this episode:A big thank you to our friends at PSCU, an amazing sponsor of The CUInsight Experience podcast. Thank you!Check out all the great work Bo and his team at Your Marketing Co are doing for credit unions here Shout-out: Greenville, South CarolinaShout-out: David MillerShout-out: Lauren CulpShout-out: Rhonda HotardShout-out: Jill NowackiShout-out: Leo ArdineLearn more about your personality with the DiSC assessmentShout-out: Bo’s father Shout-out: Mike BartooShout-out: Jeff OlsonShout-out: Credit Union Association of the DakotasShout-out: Mills42 Federal Credit Union Shout-out: Maple Federal Credit Union Shout-out: HopeSouth Credit Union Shout-out: Bo’s friend in NashvilleShout-out: CUESShout-out: Bo’s elementary school art teacherShout-out: Todd ClarkShout-out: Bo’s former boss at the radio stationShout-out: Geoff WassermanShout-out: Scott ButterfieldShout-out: CUNA Governmental Affairs ConferenceShout-out: Bo’s father Shout-out: Lois KitschShout-out: Jim MorrellShout-out: George OmbadoLearn more about DE, the National Credit Union Foundation’s signature programAlbum mentioned: Greatest Hits by Elton JohnAlbum mentioned: Ultimate Collection: The Complete Hits by Captain and TenilleBook mentioned: Ego is The Enemy by Ryan Holiday Book mentioned: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell Previous guests mentioned in this episode: Lauren Culp, Rhonda Hotard, Jill Nowacki (episodes 4, 18, 37 & 64), Leo Ardine, Jeff Olson, Todd Clark, Lois Kitsch, Jim Morrell, George Ombado,You can find all past episodes of The CUInsight Experience here. In This Episode:[01:51] – Bo, welcome to the show![03:02] – Bo shares that relevance, and not knowing who we serve is the biggest issue he sees credit unions facing today.[04:08] – How does your company help credit unions?[04:53] – Bo speaks about what he thinks credit unions need to change to stay relevant.[06:09] – When you are working with credit unions, do you help them define who their ideal member is?[09:27] – Bo speaks about being able to spend more time in the office leading people and working directly with credit unions.[10:55] – A year from now, what will you be the proudest of that you and your team have accomplished?[12:29] – Bo shares that he has tried to temper his impatience and a short fuse, he tries to have more empathy.[14:26] – Bo discusses what the inspiration was to start YMC twelve years ago.[16:00] – How has the inspiration changed with time in the company?[17:13] – Bo believes his leadership style is a teacher and what that means to him.[19:53] – Bo shares what his team at YMC has heard him say so often they can finish the sentence.[21:46] – Bo speaks about how he has cultivated the ability to make hard decisions.[22:50] – What mistake do you see young leaders make today?[24:09] – Bo shares some advice he was given growing up that he still uses today.[25:32] – Bo chats about a mentor he had at the radio station.[28:07] – Did you ever have a time in your business when you felt lost? What did you do to change it?[29:37] – Bo describes what a typical workday looks like, and what he would call a perfect day.[31:45] – Bo talks about what he does to unwind and recharge when he has a day off.[33:37] – Bo shares that he was a geek in high school, and the first time he got into trouble.[34:01] – Bo says he wanted to be a bus driver when he grew up and a radio DJ, the latter of which he worked as for ten years.[35:05] – What is your favorite album of all time?[35:39] – What book do you think everyone should read?[37:40] – Bo shares that time has become more important, and money has become less important.[38:52] – When you hear the word success, who comes to mind?[40:30] – Bo’s final thought is, evaluate your leadership. Be a better leader today than you were ten years ago.[41:38] -Thank you again, Bo, for being on the show today. 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Randall Smith Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust.As one of the co-founders of he … Web: Detailslast_img read more

ESG roundup: Investors reinforce support for non-financial disclosures

first_imgAustralian asset owners and some of Europe’s largest institutional investors have put their names to a statement supporting better disclosure of non-financial information.The statement seeks to counter an increasingly common narrative that investors do not care about information that may not appear explicitly financially relevant, despite frequent calls for better disclosure of such information.“We have made this statement to help companies understand that, if they deliver relevant and useful information, we will use it,” the statement reads.Signatories include Aberdeen Standard Investments, Hermes, Martin Currie, NN, and PGGM, plus Australian pension funds Cbus Super and VicSuper. The statement was brokered by the International Integrated Reporting Council, which seeks to improve reporting in the public and private sectors.The full statement is available here.Rise in corporates pricing carbon The number of companies using an internal carbon price in their business plans has grown eight-fold in the last four years, according to CDP, a research firm.However, CDP said it found that up to 800 companies might be vulnerable to the effects of carbon pricing regulation, as they disclosed that they were not using an internal carbon price. As of this year, over 40 national and 25 regional governments have put a price on carbon, the non-profit environmental disclosure platform said. This covered about 15% of global greenhouse emissions.CDP’s research found that only 15% of companies using an internal carbon price to stress test their investments said they thought prices would rise in the future. This might concern some investors, CDP said.Mark Lewis, head of European utilities equity research at Barclays, said: “The key question for investors should be: how can we know that companies are actually factoring environmental risk into their mainstream business strategies?“Pricing carbon should play a vital role in helping companies do this – the price level, while important, is not the only key aspect. There needs to be more transparency as to how a company actually uses the price and whether it is seen as an important part of business decision-making and forecasting.”Lewis is a member of the Task Force on Climate-related Financial Disclosures, the body created under the auspices of the Financial Stability Board on instruction from the G20. PRI’s US first, SDG argumentsBloomberg has become the first US-domiciled corporate retirement plan sponsor to join the UN’s Principles for Responsible Investment (PRI).It said one of the main reasons for joining the organisation was “to enable its employees to proactively integrate ESG-themed funds into their own retirement investment strategies”.“This is really exciting – not many companies offer ESG-themed funds, as of yet, to their employees through their corporate retirement plans,” said Cathy Bolz, head of global benefits at Bloomberg.“By signing, we are saying that we think the investment world has matured to the point where organisations like ours can think about integrating ESG issues into their investment policy considerations.”In its capacity as a service provider, Bloomberg has been a PRI signatory since 2009.Separately, the PRI and PwC have produced a report on why institutional investors should become more engaged with the UN’s Sustainable Development Goals (SDGs).The report presents five overarching reasons for this, including that the SDGs represent the “most pressing environmental, social and economic issues and as such serve as a list of the material ESG factors that should be considered as part of an investor’s fiduciary duty”.The report can be found here.European Commission SDG ‘platform’The European Commission has appointed 30 members to a new high-level multi-stakeholder platform to support and advise the Commission on delivering the SDGs at the EU level. Christian Thimann, who is chair of the High-Level Expert Group on Sustainable Finance, is one of the members of the SDG group. The other members can be found here. Candriam’s SRI investment academyCandriam Investors Group has launched an online training platform for ”sustainable and responsible investing” (SRI). The Candriam Academy aims to raise awareness, promote education and improve knowledge of financial intermediaries on the topic of SRI.Although conceived with intermediaries in mind, the platform is free and open to all. The academy has received accreditation by the Chartered Institute of Securities and Investment and is requesting further local accreditations.last_img read more

When frustration begins to sink in

first_imgDear Editor,The present Coalition Government is in the news again where unethical and vulgar repetitions were used by one of its members. In this instance, lewd and vulgar outbursts were again uttered by a minister of Government. It seems that this coalition Government has come to notoriety with these public displays of vulgarity, and the occurrences are all too often and familiar when frustration has reached saturation point.The minister in question was being asked a simple question, to which he showed gross contempt and disrespect for the media worker, so when he was further prodded for a sensible answer, he arrogantly responded with the now infamous “haul your ass” response. This is low, undignified, street corner behaviour for a minister of Government. If he had nothing noteworthy to say, he could have simply ignored the question; but responding in the way he did truly reveals the mettle of the man.In retrospect, Ramjattan apologised for his action, but he has to accept the fact that the evil deed has been done, and there is no mitigation for his actions. The point is: this minister is frustrated because his ministry is in a quandary as to what is the best strategy that can be utilized to combat the multitude of issues, such as suicide, rape, joblessness, armed robberies and murder that have so engulfed his ministry. So the poor guy is in dire straits. These and the ever superabundance of scandals that have rocked his ministry weighs heavily on him, so, he did the thing, which is so characteristic of this administration; and that is, to lash out in contemptuous fury, “Haul your ass!”But lest we be too judgmental and hard on Ramjattan, we just have to step backwards a few months ago, when the present attorney general was caught in a similar situation. At that instance, he was cross-examining a witness on the stand, and in similar fashion, when he could not get his way, he also lashed out in threatening disgust at the judge. Not being able to elicit the desired response from a witness brought out the baseness in his thinking. What is of grave significance here is the fact that not only did he make a threat on the judge, but he vehemently refused to apologize. Interesting!Finally, one of the hallmarks of this administration is its members’ penchant for expletives and violent outbursts whenever they are cornered. They do so at will, however and whenever they see fit, no matter how stupid and dangerous it may be. There are no boundaries for their lawlessness, there is just that total disregard for law and order, or civilized behaviour.Guyana can be considered a forward thinking, educated and talented society, and as such, I do not see why we should be burdened with such decadence.Respectfully,Neil Adamslast_img read more