The CUInsight Experience podcast: Bo McDonald – Meaningful work (#69)

first_imgThank you for tuning in to episode 69 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by our friends at PSCU. As the nation’s premier payments CUSO, PSCU proudly supports the success of more than 1,500 credit unions.On this week’s episode, I’m exploring relevancy and strategic planning with my colleague and long-time friend, Bo McDonald. As President and CEO of Your Marketing Co, Bo has a ton of experience and knowledge helping credit unions, both large and small, refocus their marketing and member service efforts in order to stand out in the crowded financial landscape. Throughout the episode, Bo and I discuss what he’s learned about remaining relevant and creating lasting, meaningful relationships since founding Your Marketing Co over 12 years ago. Bo shares how he has been able to translate those powerful lessons into helping credit unions, as well as his own business, find their why, define their ideal member/client, and develop a culture of service and empathy. Additionally, Bo and I discuss how his leadership style has been influenced and changed by those around him, starting with his time as a radio DJ up to now, and how the many mistakes he’s made along the way have helped him become a better leader and teacher for his employees. We also talk about making difficult decisions, common myths about leadership, and taking a risk. Recalling his favorite piece of advice, he reminds us that “can’t, never did a thing”. We finish up with the rapid-fire questions, where Bo shares what he wanted to be when he grew up, what has become more and less important in his life, and what credit union leader he thinks of when he hears the word success. I hope you enjoy this great episode and maybe even get a few chuckles from our conversation. Subscribe on: Apple Podcasts, Spotify, Google Play, Stitcher Books mentioned on The CUInsight Experience podcast: Book List How to find Bo:Bo Mcdonald, President and CEO of Your Marketing [email protected] | Twitter | Instagram | LinkedInShow notes from this episode:A big thank you to our friends at PSCU, an amazing sponsor of The CUInsight Experience podcast. Thank you!Check out all the great work Bo and his team at Your Marketing Co are doing for credit unions here Shout-out: Greenville, South CarolinaShout-out: David MillerShout-out: Lauren CulpShout-out: Rhonda HotardShout-out: Jill NowackiShout-out: Leo ArdineLearn more about your personality with the DiSC assessmentShout-out: Bo’s father Shout-out: Mike BartooShout-out: Jeff OlsonShout-out: Credit Union Association of the DakotasShout-out: Mills42 Federal Credit Union Shout-out: Maple Federal Credit Union Shout-out: HopeSouth Credit Union Shout-out: Bo’s friend in NashvilleShout-out: CUESShout-out: Bo’s elementary school art teacherShout-out: Todd ClarkShout-out: Bo’s former boss at the radio stationShout-out: Geoff WassermanShout-out: Scott ButterfieldShout-out: CUNA Governmental Affairs ConferenceShout-out: Bo’s father Shout-out: Lois KitschShout-out: Jim MorrellShout-out: George OmbadoLearn more about DE, the National Credit Union Foundation’s signature programAlbum mentioned: Greatest Hits by Elton JohnAlbum mentioned: Ultimate Collection: The Complete Hits by Captain and TenilleBook mentioned: Ego is The Enemy by Ryan Holiday Book mentioned: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell Previous guests mentioned in this episode: Lauren Culp, Rhonda Hotard, Jill Nowacki (episodes 4, 18, 37 & 64), Leo Ardine, Jeff Olson, Todd Clark, Lois Kitsch, Jim Morrell, George Ombado,You can find all past episodes of The CUInsight Experience here. In This Episode:[01:51] – Bo, welcome to the show![03:02] – Bo shares that relevance, and not knowing who we serve is the biggest issue he sees credit unions facing today.[04:08] – How does your company help credit unions?[04:53] – Bo speaks about what he thinks credit unions need to change to stay relevant.[06:09] – When you are working with credit unions, do you help them define who their ideal member is?[09:27] – Bo speaks about being able to spend more time in the office leading people and working directly with credit unions.[10:55] – A year from now, what will you be the proudest of that you and your team have accomplished?[12:29] – Bo shares that he has tried to temper his impatience and a short fuse, he tries to have more empathy.[14:26] – Bo discusses what the inspiration was to start YMC twelve years ago.[16:00] – How has the inspiration changed with time in the company?[17:13] – Bo believes his leadership style is a teacher and what that means to him.[19:53] – Bo shares what his team at YMC has heard him say so often they can finish the sentence.[21:46] – Bo speaks about how he has cultivated the ability to make hard decisions.[22:50] – What mistake do you see young leaders make today?[24:09] – Bo shares some advice he was given growing up that he still uses today.[25:32] – Bo chats about a mentor he had at the radio station.[28:07] – Did you ever have a time in your business when you felt lost? What did you do to change it?[29:37] – Bo describes what a typical workday looks like, and what he would call a perfect day.[31:45] – Bo talks about what he does to unwind and recharge when he has a day off.[33:37] – Bo shares that he was a geek in high school, and the first time he got into trouble.[34:01] – Bo says he wanted to be a bus driver when he grew up and a radio DJ, the latter of which he worked as for ten years.[35:05] – What is your favorite album of all time?[35:39] – What book do you think everyone should read?[37:40] – Bo shares that time has become more important, and money has become less important.[38:52] – When you hear the word success, who comes to mind?[40:30] – Bo’s final thought is, evaluate your leadership. Be a better leader today than you were ten years ago.[41:38] -Thank you again, Bo, for being on the show today. 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Randall Smith Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust.As one of the co-founders of he … Web: Detailslast_img read more

Orion Academy & St. Luke’s Primary victorious at World Environment Day Exhibition

first_imgEducationLocalNewsPrimarySecondary Orion Academy & St. Luke’s Primary victorious at World Environment Day Exhibition by: – June 5, 2012 108 Views   no discussions Share Tweet Winning Exhibit by the Orion Academy students “Water Cycle”. The Orion Academy and the St. Luke’s Primary School have emerged winners in the World Environment Day Exhibition which was held on Tuesday.The Environmental Coordinating Unit (ECU) partnered with the Youth Division, Dominica Youth Environment Organization (DYEO) and the Waitukubuli National Trail in hosting an exhibition to commemorate World Environment Day 2012 which is being celebrating in at least 193 countries worldwide.Nelsha Shillingford, the Chairperson of the Prospective Persons Committee of the DYEO explained that the purpose for the exhibition.“The Organization felt that World Environment Day would be a good opportunity for young people to showcase their views on the environment and matters affecting them. The theme was also an important one to Dominica as an alternative energy and a green economy have been a prime focus for both government and private sectors for a number of years”.Three activities were organized to commemorate World Environmental Day which are; a poster competition for primary schools, an exhibition for secondary schools with environmental clubs and an essay competition for secondary schools without environmental clubs.Winning poster by St. Luke’s Primary SchoolThe Orion Academy placed first with their “Water Cycle” exhibit, Pierre Charles Secondary School placed second with their “Forestry” exhibit while the Goodwill Secondary School placed third with their “Geothermal” exhibit.The Orion Academy students have received a snorkeling trip to the Champagne Beach compliments Irie Safari.Other gifts for the winning schools include; vouchers compliments KFC and lunch vouchers compliments the Fort Young Hotel.The St. Luke’s Primary copped the winning positing in the poster competition, while the Convent Preparatory School placed second and the Roseau Primary School placed third.The essay competition deadline was extended as per requests from several of the participating schools therefore the winners will be announced at a later date as the judges were given the essays on Tuesday, June 4th, 2012.Ameka Cognet who placed 1st runner up in this year’s National Queen Show Pageant performed a poetry piece entitled “Stained Green” in which she highlighted several effects which climate change has had on the environment.She also asked the students to assist her in the performance by repeating the line “They say blood is red by mine runs green”.Stained GlassThe students were also introduced to the ECU’s YouTube Channel entitled “ECU Dominica”.Kimisha Thomas urged the students to subscribe to the page which was created to create awareness of what is taking place environmentally.According to Thomas, the students can retrieve pertinent information on climate change, among other topics.[nggallery id = 195]Dominica Vibes Newscenter_img Share Sharing is caring! Sharelast_img read more

For Tom Brady, retirement after Super Bowl 53 would preserve superhuman image

first_img The seemingly robotic nature of an athlete like Brady often takes the human element out of the public’s perception. The decisions he makes about his career are not met with the same standards as those made by your average Joe. The public is selfish, and it assumes Brady, as a football player, is not susceptible to career-altering moments in life.But Brady is a father of three, and he has never been shy about expressing how much his family means to him. News broke during the week leading up to Super Bowl 51 that Brady’s mother had been dealing with an illness, and she hadn’t been able to attend her son’s football games that season like she always had. Brady’s dad was able to attend just one.Brady admits his personal life affected him that year. His Deflategate battle against the NFL reportedly ended when it did only because Brady had a more important battle with which to concern himself back home.Brady was willing to give up that fight in the name of personal priorities. There’s no reason to believe they would not trump an unnecessarily long playing career, either. And we know very well how Gisele feels about the matter.MORE: Brady among Super Bowl MVP whiffsBrady is a 14-time Pro Bowler. He ranks third all time in passing touchdowns and fourth in passing yards. His 97.6 career passer rating is the fourth best in NFL history. He is a four-time Super Bowl MVP and two-time NFL MVP. Only once in 18 years have the Patriots not won the AFC East title with Brady as their starter for the entire season. Assuming he keeps up that diet after he retires, the Pro Football Hall of Fame might as will go ahead and get his measurements for a gold jacket right now.Brady in 2015, when he was 38, told reporters that he wanted to play “for a long time, maybe 10 more (years).” You do the math. No human should be able to play football at that age; not in this league.And Brady, an unapologetic competitor who has said he values mental experience in the NFL as it relates to his physical abilities, must be taken seriously when he says he wants to keep this going. He saw what a career of knowledge did for Peyton Manning as his old rival led the Broncos to a Super Bowl 50 victory; the same type of knowledge Brady used to pull off the biggest comeback in Super Bowl history against the Falcons a year later.MORE: Best Super Bowl performances by QBsBut Brady also witnessed the physical deterioration Manning experienced through his last couple of seasons.”Football is such a physical sport, and every game could be your last game,” Brady told reporters before last year’s Super Bowl. “It’s the reality of the sport, so I’d love to plan for those things. I try to work hard at the things I need to for my body to feel good week after week and year after year.”I’ve got a good routine that has really worked for me, especially the last 10-12 years. As long as I feel like I’m willing to make the commitment to do those things then I feel like my body will allow me to do that.” If Tom Brady had it his way, he’d play football until dentures served as his mouthpiece. The term ageless fails to define the Patriots quarterback, who at age 41 and in his 19th year put together yet another 4,000-yard season.A sixth Super Bowl victory for an NFL QB has no bearing on Brady’s status as the best of all time. In the minds of the vast majority, that debate ended long ago. So when Brady says there is “zero” chance Super Bowl 53 against the Rams will be his last game, we believe him. The inevitability that he someday no longer will “feel good week after week, year after year” is not lost in Brady. The perceived robot eventually will reveal himself as a human vulnerable to an aging process. But why should Brady wait for that drift to mediocrity?Brady has a chance to retire not only as a champion, but as the undisputed best ever — still at the top of his game, with relatively remarkable health, with oodles of money, with a family life to which he can look forward.He can retire without anybody ever seeing a noticeable decline in his play. And without dentures.center_img But what if he’s near-sighted? The Patriot Way, after all, does not permit a player to reveal anything of significance ahead of schedule.And a Brady retirement after Super Bowl 53 certainly would qualify as significant. It also would make perfect sense, and it would have all the makings of the most timely retirement in sports history.SUPER BOWL 53:Picks, predictions for Rams vs. PatriotsLet’s be clear: This Brady retirement speculation only applies if the Patriots beat the Rams on Sunday. The competitive fire that continues to fuel Brady in Year 19 likely would not allow him to quit on the heels of another title-game loss. Those two missed opportunities against the Giants, plus last year’s loss to the Eagles, still haunt Brady, one of those guys who remembers more about the devastating losses than the career-defining wins.Not that Brady cares, but because those accomplishments in the eyes of the majority do indeed already define his career, they’re the reason why his retirement would not be met with debate. Only admiration. Brady has nothing left to prove.Of all the notable NFL retirements after Super Bowl victories — John Elway, Jerome Bettis and Peyton Manning being the most recent examples — none featured the sport’s unquestioned all-time best at his position. The closest comparison is linebacker Ray Lewis, who announced his impending retirement weeks before his Ravens reached and won Super Bowl XLVII. And Lewis, because of an injury, started only six games during his final regular season in 2012. Brady started all 16 games in 2018 and led New England to a 10th consecutive AFC East title.Which raises the question: Why would Brady retire when he clearly still can perform at such a high level and shows few signs of regression?The answer: A man who’s abnormally healthy after having played 19 NFL seasons would be wise to maintain said abnormal health; health that, in a sport like football and in a league like the NFL, is as guaranteed as about half of the two-year contract Brady recently signed with the Patriots.MORE: 40 amazing Brady playoff factsBrady’s healthy eating habits are well-documented. His tactics for sustained athletic optimism are no secret. The only significant injury that has disrupted his career was the ACL tear that scratched his 2008 season. But torn ligaments and the occasional Oreo won’t affect Brady later in life like a knockout, helmet-to-helmet cheap shot could.The more science teaches us about traumatic brain injury, it seems, the less former football players can guarantee a fully-functional mind in their elder years. Simply put: The longer Brady plays, the more he risks his future well-being.And for Brady, that’s one hell of a well-being.He and wife Gisele Bündchen, who according to Forbes earned $30.5 million in 2016 through endorsement deals and her own line of lingerie and skincare products, among other mediums, have an embarrassment of wealth. They were one of just two couples on Forbes’ list of the 100 highest-paid celebrities in the world, along with Beyonce and Jay Z.And though Brady made “just” $8 million in endorsements that year, also according to Forbes, that well of wealth won’t dry up as long as people wear UGGs and eat Dunkin’ Donuts. All this to say Brady has nothing left to prove off the field, either.last_img read more