Choose digital advertising over traditional

first_img 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr What credit union marketers need to know about the trend toward digital Craig SauerMany credit unions have been slow to adapt to the changing landscape of digital advertising, according to Jim Pond, co-founder and partner at James & Matthew.Pond, who has more than 15 years of experience in digital advertising, online video marketing, and social media, will lead a CUNA webinar on the topic in June.Pond recently participated in a Q&A with Credit Union Magazine to explain some digital advertising basics, best practices—and mistakes to avoid.CU Mag: What are some benefits of digital advertising over traditional advertising?Pond: The primary benefit of digital advertising is the ability to utilize feedback to improve the advertising on almost any timescale, then change your efforts based on that feedback. Traditional advertising requires long-term commitments down a singular path that cannot be adjusted easily.That is one of the primary reasons for massive shifts to digital during the past decade. One study from Ad Age shows that in 2015 there will be a 50% growth in digital investment. continue reading »last_img read more

Oti Akenten backs new Black Stars boy Tetteh to impress

first_imgHead of the Ghana Football Association Technical Directorate, Francis Oti Akenten, has backed Samuel Tetteh to impress on his official debut Black Stars call up.Avram Grant added the WAFA midfielder to his 23-man squad for next week’s 2018 World Cup qualifier against Comoros.If Tetteh is selected to play he will be earning his second Ghana cap after playing in the Black Stars international friendly with Congo in September.The 19-year-old has been consistent for the junior national teams this year having featured for the Black Satellites, Black Meteors and the local Black Stars.“Everybody is elated especially myself for the inclusion of Tetteh in the squad. If he is given the opportunity to be in the starting eleven, he will be able to prove his worth,” said Akenten “We are also praying that at the end of the day everything will go well for the team. The boy, I strongly believe if he is given the chance, will be able to fulfill the expectations that Ghanaians are yearning for.”Coach Akenteng added that Tetteh’s invitation to the team is a testimony that Avram Grant is monitoring the local scene.“We should continue to believe that Avram is monitoring the league and Maxwell Konadu’s appointment as head of the local Black Stars team has not been in vain.“Look at what has happened, I think we should just be patient and be watching them to see what will happen.”– Follow Joy Sports on Twitter: @Joy997FM. Our hashtag is #JoySportslast_img read more

BH Handballers won against Switzerland and qualified for Play Offs of the World Cup

first_imgThe National handball team of BiH qualified for play offs of the World Cup after defeating Switzerland tonight in Tuzla with the score 21:15.Both teams played great defenses in the first few minutes of the match, and our team scored its first goal in the 7th minute. BH handball players improved their game then and they achieved four goals of advantage until 17th minute of the match.Our team increased the advantage until break (11: 6) and was already looking forward to the play offs.The most efficient player in the ranks of the National team of BiH in the first period was Ovcina with four goals, while the first name in our team was definitely goalkeeper Buric with more than 60 % of defenses.Similar to the first half, the team of BiH scored its first goal in the 5th minute of the second half. The Swiss team improved their game and they even managed to reduce our advantage to just one goal of difference until 50th minute of the match.However, our handball players managed to achieve deserved victory thanks to fans and their cheering. The absolute hero of this victory of our team was Benjamin Buric, who recorded fantastic 20 defenses.The National handball team of BiH ended the competition in the qualifying group 6 on the first place with three wins and one defeat.To recall, our national team can play against the winners of the remaining five qualifying groups and ten worst teams from the current European Championship that is currently taking place in Croatia.(Source: N. K./ read more