Before the program, an rbb survey showed that 63 percent of the stories about the legal profession were neutral, 30 percent were negative, and only 7 percent portrayed a positive image. Because of the effort of Dignity in Law to get out the word about good things lawyers do, since July, 61 percent of the stories were neutral and 15 percent — or half the previous amount — were negative. Positive stories rose to 24 percent.“We’re getting more stories about good stuff on the pages,” Barney said.The campaign is trying to get four messages through to the public, and almost all of the stories contained the first point that the legal profession is widely misunderstood, Barney said. About 56 percent included that the lawyers make the law work for everyone, and about a fifth had the messages that The Florida Bar is the “gold standard” in protecting the public and that lawyers and judges do good acts every day.The message also got out through special programs at the University of Florida, University of Miami, Florida A&M University, and Bethune-Cookman College football games, talks by Bar President Tod Aronovitz at voluntary bars, media editorial boards, and other groups, messages and information on the Bar’s Web site, direct e-mail messages, and other methods, Barney said.The Bar established a media center on its Web site for reporters, and about 50 have signed up, she said, and another 100 reporters are intermittently using that resource. The program’s goal is to sign up more reporters, she said, and the Bar can both provide background information reporters need for stories and pass along tips for stories.In the coming months, Barney said several ways will be considered to expand the Dignity in Law campaign. Those include having a survey with the Florida Association of Non-profit Organizations to showcase voluntary services members of that group receive from lawyers, additional sporting events, sending monthly e-mails to legislators, working with other state bars for joint programing, initiating a “Shadow a Judge” program for reporters, and preparing a video or handout materials for jury rooms.“This is such an important program – you have to believe it,” Aronovitz said. “We have attempted to undertake something that we have never done before.. . . to speak out about the greatness of our profession.”Aronovitz also said he is getting near unanimous support from lawyers he’s talked with during his travels around the state. “From the e-mails and from the attorneys who walk up to me and talk to me, the lawyers of Florida are truly appreciative of what our Board of Governors is doing,” he said. “Lawyers across the state are getting the message.”Barney said the campaign set a goal of wanting to “reach 116 million media impressions. So far we are up to 79 million.” Dignity in Law campaign gets its message out February 1, 2003 Daniel Staesser Assistant Editor Regular News Dignity in Law campaign gets its message out Assistant EditorMedia coverage and the public perception of lawyers has changed for the better during the first sixth months of the Bar’s Dignity in Law campaign, according to Christine Barney, CEO of rbb, the Coral Gables public relations firm hired to manage the program.“This is not advertising; it is not a [public service announcement] campaign,” Barney said. “It’s not really a PR campaign.. . . it’s an educational campaign. This isn’t about ego. This isn’t about wanting to feel good about our profession.”Barney said the campaign is about steering people away from the perception that lawyers are either inaccessible, too expensive, or unnecessary.Barney said since the program’s inception the number of positive stories about lawyers has been increasing and the number of negative stories has dropped. She said rbb has been tracking print media stories about lawyers and the profession for the past six months, specifically the articles’ tone, and how that tone has changed since the program began.
RelatedPosts Sugar Ray urges Anthony Joshua to crack America Floyd Mayweather vs Manny Pacquiao II has been in the making for some years now after their “Fight of the Century” back in 2015.Mayweather won that bout courtesy of a unanimous decision. Since then, both fighters have called the other out on social media, but a deal has never quite been finalised between the two megastars.However, according to SunSport, Mayweather has an added incentive to seek a rematch with the Philippine fighter as soon as possible.That’s because the 42-year-old American is looking to build a casino empire out in Asia and a rematch with Pacquiao in Japan would be the perfect way to start the campaign.Back in June, Mayweather launched TMT Japan in Tokyo, as well as his partnership with management company Libera and Kyoei boxing gym.Hong Kong based promoter Jay Lau told SunSport: “In Asia more and more casinos are setting up.“Mayweather came to Tokyo to set up TMT Japan because of the Japan casinos that open in the next year.“There are casinos opening in Cambodia, Singapore and China as well. It means boxing will get more and more popular.“The Manny rematch is the biggest thing that can happen. I hope it does happen, it could be a big possibility that fight is the grand opening for the Japan casinos.”Lau went on to reveal that Mayweather has put the brakes on any potential exhibition fights in the near future as he is solely focused on securing the Pacquiao rematch.The promoter said: “Mayweather came two times to Hong Kong, he spoke with my son Jayson and we had communications but now he is focusing on the Pacquiao rematch.“We were talking about an exhibition in China, a big event but not a recorded professional boxing fight. Something like Mayweather vs Tenshin in Japan.“We spoke a bit about doing a special fight in China, but half way through he turned to the Pacquiao rematch so we stopped.”Given Pacquiao is still an active world champion and Mayweather’s last bout was an exhibition against Tenshin Nasukawa, the Philippine would surely go into the rematch as the favourite.In his last fight, Pacquiao defeated fellow welterweight champion Keith Thurman, proving that he is still one of the best in the game. Tags: SunSport