NEW STUDY REVEALS THE DIVERSITY OF CANADAS ARTS AUDIENCE

first_imgAdvertisement Advertisement Advertisement Twitter Login/Register With: Commissioned by the advocacy and support group Business for the Arts with a long list of corporate sponsors and institutional collaborators, the study asked potential respondents if they participated at least once a year in any of 34 possible activities. These range from “benchmark” arts experiences such as attending a play or a ballet or visiting an art gallery, to less obvious candidates such as visiting a public park, a historic site or an ethnic festival as well as participating in a food or drink event, reading literature or watching television. Then, crucially, the researchers also asked if respondents considered the activity a cultural experience. If you think an arts lover looks like a grey-haired white lady trotting off to the opera, ballet or art gallery, think again. A new study of cultural consumption shows that a wide range of Canadians from diverse backgrounds and age groups are enthusiastic participants – as long as you let them define what a cultural experience is.Culture Track: Canada imports a long-standing U.S. survey of cultural consumption to this country and reveals some surprising results. Allophones – that is Canadians for whom neither English nor French is a first language – are more culturally engaged than anglophones or francophones. Millennials, defined as Canadians age 20 to 35, are more eager participants than other age groups but, like older people, can be skeptical about using digital technology to get their fix.The study conducted by Nanos Research challenges the common cultural sector fear that dwindling art audiences are made up largely of aging white people, but partly because it asks respondents to define culture themselves. Facebook LEAVE A REPLY Cancel replyLog in to leave a comment last_img read more