Study finds South Africans are proud and patriotic ahead of Freedom Month

first_imgJohannesburg, Thursday 31 March 2016 – Coming ahead of the country’s annual commemoration of Freedom Month, Brand South Africa’s Domestic Perceptions Research shows that being South African is a significant element of individual and national identity. Over 80% of 2 536 respondents say they are extremely proud to be South African.Read: Brand South Africa’s 2016 Domestic Perceptions Research updateGiving further expression to the strength of the country’s citizenry, Brand South Africa’s research also shows that social cohesion levels stand at 76% and active citizenship levels stand at 61%.Brand South Africa’s CEO Mr Kingsley Makhubela said, “These findings are significant in light of perceptions that South Africa is a fragmented society. Our research indicates that South Africans on the whole are extremely proud of the country and its achievements. The term ‘I am South African’ found resonance amongst participants in the study with many strongly identifying with this.”In order to gain insights on how South Africans describe themselves, an open ended question was posed to respondents who were asked to describe themselves in five words. An analysis of the responses indicated that respondents see themselves in a positive light – focusing on character and personality traits like loving, friendly, hardworking, respectful and honest.Mr Makhubela added: “Coincidentally, these self-descriptions resonate with findings from, for example, the Nation Brand Index, and City Brand Index that shows international respondents also describe South Africans as hardworking, open, and friendly people.”“That we have a social cohesion level of 76% and an active citizenship level of 61% also bodes very well for the strength and robustness of our democracy. A nation’s strongest asset is its citizenry. The results of this study tells us that South Africans are earnestly engaged in the nation building exercise.”“You cannot sell the brand of the country and ensure it is positively positioned without buy-in of its people, and these results attest to the fact that citizens are firmly on the side of the nation brand. Looking towards Freedom Month 2016 and with 80% of its population behind the nation brand, South Africa is in a good place to build on successes of the past and strengthen future gains.“It is in the spirit of this shared future, a path that is clearly articulated in the National Development Plan, Vision 2030, that Brand South Africa calls on citizens to collectively respond positively to the challenges the country faces,” concluded Mr Makhubela.Follow the conversation on @Brand_SA #FreedomMonth2016last_img read more

Read More →

NEW STUDY REVEALS THE DIVERSITY OF CANADAS ARTS AUDIENCE

first_imgAdvertisement Advertisement Advertisement Twitter Login/Register With: Commissioned by the advocacy and support group Business for the Arts with a long list of corporate sponsors and institutional collaborators, the study asked potential respondents if they participated at least once a year in any of 34 possible activities. These range from “benchmark” arts experiences such as attending a play or a ballet or visiting an art gallery, to less obvious candidates such as visiting a public park, a historic site or an ethnic festival as well as participating in a food or drink event, reading literature or watching television. Then, crucially, the researchers also asked if respondents considered the activity a cultural experience. If you think an arts lover looks like a grey-haired white lady trotting off to the opera, ballet or art gallery, think again. A new study of cultural consumption shows that a wide range of Canadians from diverse backgrounds and age groups are enthusiastic participants – as long as you let them define what a cultural experience is.Culture Track: Canada imports a long-standing U.S. survey of cultural consumption to this country and reveals some surprising results. Allophones – that is Canadians for whom neither English nor French is a first language – are more culturally engaged than anglophones or francophones. Millennials, defined as Canadians age 20 to 35, are more eager participants than other age groups but, like older people, can be skeptical about using digital technology to get their fix.The study conducted by Nanos Research challenges the common cultural sector fear that dwindling art audiences are made up largely of aging white people, but partly because it asks respondents to define culture themselves. Facebook LEAVE A REPLY Cancel replyLog in to leave a comment last_img read more

Read More →